User6725_7_t Justin Smith - Blogging Coach {Blogging, SEO, SEM, SMO}
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People in the search marketing industry are so obsessed with search engines.  All they can seem to talk about is how to please the search engines, get on their good sides, and kiss up to Matt Cutts in some way shape or form.  But so many people never talk about the different reasons you might want to break off a relationship.

I thought it would be fun to take a look at a few ways you can break up with a search engine and manage your relationships.

 

 

Breaking the Heart of Your Favorite Search Robot

Time to call it quits.  Maybe you have a private member website, want privacy, or simply don’t want your site to be in the search engine results.

To cut off all communication and break the heart of that poor search engine robot, insert the following into the header section of your pages:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

 

“Let’s Just be Friends”

“It’s nothing personal, I still really like you, but we make better friends than lovers.”  Maybe you don’t want the search engines to index your pages (maybe you’re trying to combat duplicate content?), but you still want them to follow your links and find other pages of your site.

Use this in the header section of your pages:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>

The Messy Break Up

The search robot found out you were cheating and decided to pull your rankings.  There’s nothing worse than a messy break up.  Better make up as soon as possible.  Leave behind your unfaithful ways and beg for forgiveness.

“Let’s Agree To See Other People”

Sometimes it’s ok to see other people for a while.  Maybe you have a reason to want to include Googlebot, but exclude Yahoo Slurp from your website.  Or maybe you want to exclude a specialized bot like Linkscape, image search, etc.

The best way to allow and disallow certain robots is through robots.txt.  Here is a link to a very thourough tutorial on the subject of creating and using a robots.txt file.

Don’t Be a Stalker

Let’s face it, you know you are in love.  You’ve become obsessed with this relationship.  All your friends tell you that you need to break it off.  This confined intimacy is killing you, and you don’t even know it.  You’ve become so dependent upon approval that your entire livelihood is wrapped up in it.  You sit around at home wondering why she doesn’t call (err, crawl)  as often as she used to.

Don’t get too obsessed with the search engines.  You want a steady long lasting relationship, not a one night stand.

  • Don’t spam the engines
  • Don’t become over obsessed and forget that SEO is about marketing
  • Focus on metrics that matter like traffic, conversions, and business  (not just rankings)

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Yes, this was more of a fun post, and I didn’t include alot of “details” about how to disallow certain robots, proper use of robots.txt, excluding certain directories, using webmaster tools, etc…  so if you have any questions, please comment and I’ll answer any specific questions you have…

 

 


  Like this post?  Please Stumble it!  Click Here

 

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Originally posted on my Searching Solutions blog here:

How to Break Up With a Search Engine Robot

 

What can you learn from these ads??


  • Don’t ever set your ads to auto-generate
  • Don’t use novelty titles/descriptions.  They may help your click through rate, but won’t improve conversions.  Translation: you lose money.
  • There is such a thing as brand destruction.


Enjoy!

 

Originally posted on my blog here:

Top 25 Funniest Google Ads Ever

 

…over 50 people change their avatars on Twitter just to celebrate.

 

Click to Enlarge:

 

Happy Birthday Jeff Turner!

 

This post is a Re-Mix of a post I wrote in 2006, Formerly called: “How to Scope Out a Competitor’s Website and Learn From It.”

It’s always fun and interesting to check out what your competitors are up to. When you type in a search for your keywords, who comes up? Are your competitors ahead of you or below you? Why? Do you know what kind of traffic they get? Do you know how many links are coming into their site?

 

Competitive Research

In search engine marketing, competitive research and analysis is everything.  Since search engines are all about ranking, the websites you see in the search engine rankings above and below you are your competitors.  So it’s very helpful to know how to research those competitors to discover how and why they rank the way they do.

 

 

10 Free Tools For Researching Your Competitor’s Website

 

#1.  SpyFu.com

SpyFu is one of my favorites as it can show you how much money a competing website may be spending on pay per click advertisements.  And is also useful to show you which organic keywords may be bringing in the most traffic.  Tool Use Rating: Easy

 

 

#2.  SEODigger.com

SEO Digger is a free tool that will show you what keyword phrases different websites rank for.  The ranking database is updated every 2 weeks and is usually very accurate.  This can be a great resource if you’re trying to find out what phrases a competing website ranks for.  They can also be sorted by order of Wordtracker popularity which shows how many times those phrases are searched.  Tool Use Rating: Easy

 

 

#3. SEOmoz Tools

If you are already familiar with SEOmoz, you know that they provide a host of tools that can help with SEO.  Many of which can be helpful for competitive website analysis including: SEO Toolbox, Trifecta, Term Target, and their new tool called LinkscapeNote on Linkscape: this tools is definitely for more advanced users, but can be very valuable to search for link data on almost any website.  Tool Use Rating: Ranging from Easy - Difficult

 

 

#4. WebsiteGrader.com

The Website Grader is an extremely user friendly site that will give a quick review of any website and show helpful data like: domain age, domain renewal information, meta data, backlinks, onpage factors, traffic, and alot more.  The really helpful thing is that it gives easy to understand explanations if it happens to find any erros on the website.  This is a great tool for discovering basic strengths and weaknesses with any competing website.  Tool Use Rating: Easy

 

 

#5. NicheWatch.com

Niche Watch takes a little different approach in that it doesn’t start with a competing website, but with keyword phrases.  You type in a phrase, and it will show you data on the top 20 competitors including backlinks, links to the page, Page Rank, and alot more.  This is a great resource to see info on offsite factors for each website and it can often times give you great insight as to why a site is ranking the way it is.  Tool Use Rating: Moderate

 

 

#6. SEO For Firefox

SEO for Firefox is one of the more famous tools of the bunch.  Aaron the creator claims that over 50,000 people are using it.  If you don’t already have Firefox, you may want to consider downloading it just for the purpose of using this great add-on.  When turned on, this tool will show extra data under each Google result after you complete a search.  The data includes useful things like: backlinks, page links, .edu links, pages, domain age, Dmoz, Yahoo Dir, and alot more.  Basically it lets you see why competitors are ranking in the results, and based on the data, it’s usually very easy to see why sites are being ranked the way they are.  Tool Use Rating: Moderate

 

 

#7.  Compete.com

Looking for exact traffic numbers for a competitors website?  Too bad, that is priviledged information.  But the next best thing can be found at a site like Compete.com.  They compile data on millions of websites to provide you with fairly accurate traffic analytics, and basic search analytics; like which terms are used the most often to bring search traffic.  It’s about as good as you can get unfortunately.  If you want to compare data try Quantcast and AlexaTool Use Rating: Easy - Moderate

 

 

#8. LinkDiagnosis.com

Link Diagnosis is a newer tool that I’ve only been using for a few months.  But I have been extremely impressed so far.  It basically will look at the backlinks of any website and examine the anchor text, Page Rank, quality of link, and number of outbound links on the page and displays it in an easy to read and export format.  It is really sweet for being able to tell how strong incoming links are to any giving website complete with data on NoFollow links.  Tool Use Rating: Moderate - Difficult

 

 

#9. SearchRascal.com

Search Rascal is purely a ranking analysis tool that allows you to see who is ranking for any given keyword.  The unique thing about it is that it tracks past ranking and will show whether or not websites have moved up or down in ranking in the last day, week, or month.  It is very handy.  Note: only works for more competitive phrases.  Tool Use Rating: Easy

 

 

#10. Google & Yahoo

Believe it or not, Google and Yahoo are a couple of the best tools you have available for competitive analysis.  You just have to know how to use them… Google consistently has the best search results, so make sure you use it the most when trying to search for actual competitors.  If someone is ranking above you in Google, chances are they deserve to be there.  Yahoo is great for searching incoming links to your website.  In fact, almost all the tools above use Yahoo’s data to search for links.  To get an overall picture of how many links are coming in, visit Yahoo Site Explorer, type in your domain name with or without the www, and click on “inlinks”.  This will give you a full picture of your incoming links.  Tool Use Rating: Easy

 

 

I hope these 10 free tools will come in handy as you try to learn more about your competition.  Make sure to keep track of your findings, and if you have any questions about how to use any of them, don’t hesitate to comment below.

 

Website Review      tomato

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Original Article Here: 

Competitive Website Research Analysis | 10 Free Tools
 

You’ve seen them before.  The small little pictures that are used to identify profiles online.  You may even use one without even knowing it.  Those little pictures are called avatars.

An Avatar is simply: “a computer user’s representation of himself or herself”.  This could be a three dimensional representation in a game like Second Life, or a 2 dimensional graphic in a website profile.

With all the social based websites out there these days, chances are you already use an avatar on a website like Myspace, Facebook, Linkedin, Digg, Twitter, etc…  This is not rocket science… but it is important to follow a couple of guidelines (suggestions) when creating these avatars.

 

Branding, Facial Awareness, and Improved Visibility

One cool thing that happens when you graphically represent yourself is that you start branding (for lack of a better term), you could also call it “building awareness”, or creating “mind share”.  In simple terms, you’re creating a visual reminder of who you are for people that see your avatar multiple times.

An avatar doesn’t always have to be a picture of yourself.  Many people make this mistake, in thinking they don’t have any options in this regard.  You can really use anything you want.

You need to ask yourself, what are you really trying to create awareness of??  Your face, your company, your website, your logo?  The answer may determine what you decide to use.  Many people opt for an avatar that really has no meaning, but simply stands out from the crowd.  Others use an artistic representation.  There really isn’t any right or wrong way to do it except to say that if you are trying to create awareness for you, your business, or your website, you may want to consider using something that relates to that purpose.

 

Some Twitter Examples:

The “I like to photoshop my face”

The “I brand the first letter of my name”

The “I’ll just use my logo”

The “I just like my face”

The “I prefer a graphic representation of myself”

The “I like randomness”

The “I like using props on my face”

The “I like my dog”

The “I brand my face and company for maximum avatar domination”

 

Services You Need to Sign up For if you Haven’t Already:

MyBlogLog.com - Sign up for a free account.  You don’t even have to have a blog or website.  But your avatar will appear on websites that have the Mybloglog widget installed (like this one)… which is a good thing!  Why not brand everywhere you go?

BlogCatalog.com - Same as Mybloglog, just a little less popular.

Gravatar.com - Becoming very important.  It’s used to identify you all over the internet including when you make comments on certain sites (like this one).

Blogger.com - If you ever comment on a Blogger blog, you’ll want to set up a basic account and upload your picture so it shows up when you comment.

Wordpress.com - Same as Blogger.

Avatars.Yahoo.com - Yahoo is such a huge web portal, once you upload your picture to Yahoo Avatars, it will show up in many places all over the web as you participate

 

Other Places Online That Allow Avatars:

Forums & Message Boards - Involved in any forums, message boards or blogs that make you sign up to participate?  99% of these probably have a way to upload your avatar.  I find that this is the place where people forget to upload profile pics the most often.

Industry Specific Sites - There are tons of sites specific to each industry that allow profile pictures. In real estate, you have Activerain, Trulia, REW, Zolve, etc.

Specialty Sites - These sites aren’t really that special, I just didn’t know what else to call them:  Twitter, Plaxo, Friendfeed, Facebook, Friendster, Flickr, etc…

 

Tools for Creating Avatars:

http://mypictr.com - Online tool that helps crop larger pictures

http://www.reducephoto.com/step1avatar.asp - Online tool for creating specific sized avatars

http://www.gizmoz.com - Create animated avatars and place your head on strange bodies, etc.

http://www.youtube.com/watch?v=RP7l8rbn9rA - Video on creating an Avatar in photoshop

 

Final Tips:

Choose Wisely My Son:  It’s a true pain in the rear to change multiple avatars if you decide you want to use a different avatar somewhere down the road.  You may want to consider using something that will work for you 1 year from now.

Ask Your Friends: This simple tip may save you from using a stupid avatar.

One Avatar in Multiple Places: It would be wise not to use different avatars on different sites.  You’ll miss out on a branding opportunity for people that may see you on multiple sites.

Don’t use Random Graphics:  If you can’t find something good, wait.  This is important.  You don’t want to be using an old picture of yourself, or a silly picture of an inanimate object simply because you had nothing better at the time.

Use Photoshop: There is nothing worse than seeing a blurry or stretched picture of yourself, or an unreadable logo because you were too lazy to resize the picture properly.

Be Professional: If you are using your online identity to improve business for yourself and promote professional networking, make sure you don’t use an inappropriate picture of yourself or morally questionable object.

 

Related Articles:

The Art of Puking Your Business Identity Onto the Internet
The Value of Social Networking Relationships

 

 

Website Review      tomato

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Original Article Here: Internet Based Avatars: The Complete Guide

 

By now, if you've been following this short series on RSS, you should have a firm understanding of:

  • What RSS is
  • What it means to be an RSS publisher
  • How to locate your RSS feed
  • How to sign up with feedburner
  • How to add a feedburner subscription form into your sidebar

If you happened to miss those first 2 posts, you can click below to review:

The Ultimate (& Practical) Guide To Optimizing Your RSS Feed (Part 1)

How to SuperCharge Your Activerain Blog With Feedburner (Part 2)

In this 3rd and final post of this series, we're going to get into detail about improving your RSS subscriber count, analyzing your Feedburner statistics, promoting your email subscription, and how to add options into your blog posts.

 

First...  Analyzing Your Feedburner Subscriber Data

If you recently subscribed with Feedburner, you may not have a huge subscriber base to speak of (and that is ok).  RSS subscribers are notoriously hard to build and keep.

Here is a screen shot of what your Feedburner subscription page looks like:

feedburner

 

Notice, the bulk of subscribers are through email.  This is extremely common, as it's the easiest way to subscribe to your feed.

 

 

Now lets look at "item use" within the side bar.  This will show click activity within your feed for a set amount of time.  This is a very interesting way to see which of your posts are the most popular, and what activity happened within your feed and when.

feedburner stats

 

Most of the stats within feedburner are self explanatory.  What I want to really point out is the fact that these stats are separate from any other website tracking statistics you may have access to.

For example... you typically use Site Meter or Google Analytics to track your visits, referrals, etc.  But now that you have a Feedburner feed, you can also track stats on your RSS feed.  This is hugely important.  The point of offering people the RSS susbription options is to allow them to read your content on their own terms.  They may sign up once, and never return to your site again even though they are a loyal reader to your blog through email.

So just keep in mind that the feedburner stats are something you're going to want to keep your eye on along with your regular analytics in order to get an accurate picture of who is actually reading your content.

 

 

How to Promote Your Feedburner Email Subscription Form

Next I want to go over a few ideas for promoting your Feedburner email form.  In my last post I went over how to add the feedburner form into your ActiveRain sidebar, and hopefully you were able to install that properly.

You've probably noticed by now that the html form I showed you last time isn't compatible in many places.  You can't place it into AR posts, and you can't place it in your email signature.  Unfortunately, there are many places you can't place an html form.  But, the good news is that you have other options.

Just because you don't have a nice form to give to people doesn't mean you're out of luck.  At this point, I think it would be helpful to point out where you can get a hyperlink to your email form.  A hyperlink has ultimate versatility.  You can attach it to a banner or button, you can put it in your email signature, you can create a text link... you can use it just about anywhere.

But, to get the link you need, you'll have to follow a couple steps.

First, navigate to your Feedburner feed.  Mine is at: http://feeds.feedburner.com/CRENARBlog

Then, follow these steps:

 

Feedburner is good

 

Make sure to hang on to this link.  Bookmark it, write it down, whatever... just don't lose it.  You'll want to use it later.

 

 

Now, let's just create a simple link in our AR blog post that allows people to subscribe via email...

 

rss button

so...

rss graphic

 

Pretty simple so far right?  Remember, you can take this link just about anywhere to allow people to sign up via email.

In my opinion, your email subscription tool is one of the most powerful in your entire arsenal.  You should be promoting it religiously everywhere you leave a footprint online.  You can even promote it offline if you have the means.  I had a student that sent out blog announcements to their SOI offering a free $5 Starbucks card for the first 50 email subscribers.  It was a great way to build awareness and get new subscribers.

 

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In the last part of this post, I want to review a few tips for building your subscribers.

 

Tips on Increasing Your RSS Subscribers

 

  1. Write Great Content - Ok, ok... it's not earth shattering, but you have to have a solid base to work from.  If you write bad articles, building a subscriber base will be excruciatingly difficult.
  2. Write Consistently - This was found to be one of the number one reasons why people UN-subscribe from a blog.  Lack of consistency will kill you.  Even if you can only realistically write 2 posts per month, that's better then setting a 1 post/day precedent, then not writing for 3 weeks.
  3. Give Some Incentive - People like free stuff.  A gift card can work well, but if you're working on "the cheap", try offering a free e-book to subscribers.  If you promote it right you'll create a great value, and build your subscribers at the same time.  If you really want to get advanced, you could offer exclusive content in the feed itself.  This would create a sort of "secret tips" feed that only your subscribers can see.  There is a post here on how to do it.
  4. Don't Just Promote It On Your Blog - If you're like most bloggers, you probably have a pretty large online footprint... Social Networking, Forums, Bookmarking, Social Media...  these are all places where you can promote your feed.  We typically use our websites as a signature, but why not our RSS URL's as well?
  5. Publish a Full RSS Feed - It's tempting to want to publish a truncated version of your feed to try to drive traffic back to the site, but it rarely works like that. What you end up doing is just making people mad.  This was listed as the 3rd most popular reason why people UN-subscribe from blogs.
  6. Place an RSS Icon in a Prominent Place - This is an easy one, but you'd be suprised how much it can help.
  7. Seek Out People that Didn't Confirm - One of the frustrations of Feedburner is that it's a double opt-in system.  It' good for protecting spam, but sometimes people will try to subscribe but never confirm their subscription.  These people are listed in your Feeburner account.  Simply email them again asking them to confirm their subscription.
  8. Stay on Topic & Don't Overpost - These were both popular reasons why people UN-subscribed from blogs.  If you write a mortgage news blog, don't write about what you had for breakfast.  No one cares.  And if you're a prolific writer, try to keep it down to 1 per day.  Each post you write should be very high quality.  If you have too much to say try using Twitter as an outlet...
  9. Write Great Content - Um... did I already mention this?  

 

 

Well, I hope by now that you have a firm understanding of what RSS is and how it can become a very powerful tool for promoting your blog.

If you have any questions about anything I covered in this 3 part series, please comment!

 

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This is the part of the post where I ask you to subscribe to MY blog!!   ;-)

 

 

Website Review      tomato

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From: The Publisher's Guide to Understanding RSS

 

I wanted to share some screen shots from some of the most recent website reviews I've been conducting lately.

If you didn't already know... a few weeks ago I partnered with the Real Estate Tomato to launch a professional real estate website review service.  For a long time now I've recognized a need for real estate website owners to have a service that would give an accurate and balanced review/audit.  There was really nothing out there like it.

Most real estate professionals these days have websites.  But let's be honest... very few of them are succuessful or profitable.  I beleive there is a reason for that, and with a little help, I strongly beleive that most real estate websites have lead generating potential.  One of the keys to that success is through higher ranking in the search engines.

 

The reasons I believe these reviews are so needed in the real estate industry is twofold:

First: There are plenty of tools out there that allow you to collect data on keywords, competition, structural analysis, etc.  But there are very few tools that actually synthesize the results for you in an understandable form.  None of them actually.  In all cases, it’s up to you to take the information and figure out how to implement it on your website.

Second: There are SEO companies out there that will give you a site audit and website review.  But these services don’t come cheap.  In most cases you are looking at $2,000+  for a website review/audit that goes into any kind of detail about your site.

 

Conclusion:

The real estate industry could use a no-nonsense webiste review service that is: scalable, inexpensive, and easy to implement.  That is the reason I'm offering these reviews.

 

 

Here Are the Packages That We’re Offering:

#1:  Standard Website Review: ($99)

  • Keyword Suggestion Report
  • Volume of Searches for the Suggested Keywords
  • Structural Analysis Report  (Crawl Testing, Error Reports, Structural Integrity)
  • Full Backlink Report
  • Detailed Anchor Text Report
  • Google Current Ranking Report for Suggested Keywords
  • Detailed Beginner’s Guide to SEO (e-Book)

#2:  Advanced Website Review: ($149)

  • Includes the entire Standard Website Review Package
  • Meta Tag Suggestions for Top Pages (based on research from the Standard Review)
  • Competitive Analysis Report (identifies your top competitors)
  • Competition Reverse Engineered Report (intense research on your competition)
  • Link Building Guide (e-Book)

#3:  Comprehensive Website Review: ($199)

  • Includes the Standard and Advanced Website Review Packages
  • SEO Resource Guide (e-Book)
  • 1 on 1 coaching  (1 hour)

 

Screenshots:  (click to expand)

Keyword Suggestion Report Website SEO Audit Report

Inbound link report keyword ranking report

seo audit Basic SEO Guide

Anchor Text Report pr report

anchor text link analysis google page rank

search enginestitle tag suggestions

reverse engineer competitionLikn Building Guide

Link Building for SEO

 

These reports are completely customized to you and your site and have no pre-prepared materials included (except in the included e-books).

I'd love the opportunity to impress you with one of these reviews.  If you're interested, please click on the button below for more information and how to order:

 

Website Review

 

Please let me know if you have any questions about these reviews.  I'd be happy to discuss it with you.

 

Your Advocate For Online Success,

 

Justin Smith

Justin@RealEstateTomato.com

720-670-0742

 

 

 

Disclaimer: You don't necessarily have to have an Activerain blog to apply these principals.

In my last post, I reviewed the basic concept of RSS and how it can be used as a syndication tool.  Alot of people use RSS readers, or have signed up to RSS via email without even knowing it... but many people don't seem to grasp the value of being an RSS publisher.  If you have a blog, you ARE an RSS publisher whether you knew it or not!

If you don't have a solid understanding of RSS, don't know how to find your own feed, or aren't yet signed up for Feedburner, make sure to read my last post to review before you move on with this one.

Click Here to Read My Last Post:

The Ultimate (& Practical) Guide To Optimizing Your RSS Feed (Part 1)

 

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Moving forward, you should have a firm understanding of what RSS is, how to find your RSS feed, and how to subscribe with Feedburner.  As I went over last time, Feedburner is a great tool for expanding the reach of your RSS feed and essentially gives your readers more options.

 

Understanding Feedburner Email Subscription Options

One of the primary benefits of using Feedburner is the ability to let your readers subscribe to receive future articles via email.  If you don't understand the significance of this... trust me... it's huge.  The ability to "push" your content to subscribers is revolutionary.  And email delivery does just that.

So let's cover the basics.

 

First, you'll need to activate this feature within Feedburner.  Login to Feedburner, Navigate to the "Publicize" tab, Click "Email Subscriptions" in the sidebar, and click "Activate".  I highly recommend that you keep the default settings.

 

Feedburner email activation

 

Now that it's activated, let's review some of your choices.  The first screen will immediately give you an option to create a form to capture new email subscribers.  Let's put this in our ActiveRain sidebar to give people more subscription options.

 

Setting Up A Feedburner Email Subscription Box in My ActiveRain Sidebar

Step 1: Copy and Paste the html in the box as shown below.

 

Feedbuern Step 1

 

 

Step 2: Navigate to "My Settings" in your ActiveRain account.  Under the "Blog Description" box, paste in the html code for the email form.  If you are up for it, you can even change the text that appears within the box.  The default says:  "Enter your email address".   I like mine to be more descriptive... something like: "Enter your email to receive future articles:".

I love feedburner

 

 

Step 3:  Admire your fine work.  Go to your blog and make sure it looks ok.

 

feedburner for president

 

Before you're finished with the email subscription options, make sure to visit the "communication preferences", "email branding", and "delivery options" sections in feeedburner to set those up.  While you're at it, go ahead and activate "Ping Shot" which is just below "delivery options".

 

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Now that you have an email subscription box set up, lets quickly review one more option in feedburner.  Navigate to the "Optimize" tab, and click on "FeedFlare".  This is a unique option that allows you to add extra features to the bottom of your feed.  In this example, I've chosen the ones that I like to use, but the choice is completely yours.

 

 

 

You'll find a host of options within your Feedburner account that I don't have time to review here.  Many of them won't apply to you unless you plan to post podcasts, place advertisements in your RSS feed, or want to Geotag your post with a location.  So you don't really need to worry about most of them.

Now that you have Feedburner set up properly, and have given your readers an easy way to subscribe, the only thing left to do is promote your feed which I will covering in my next post. 

 

~Homework~  Get your Feedburner email subscription form set up on your blog.  Then, make sure to subscribe to this blog so you can read the third and final part of this RSS Series.

 

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In the 3rd and final part of this RSS series, I'll show you how to:

  • Improve your RSS subscriber count
  • Analyze Feedburner subscriber data
  • Promote your email subscription form
  • Add Subscription options to blog posts

 

Click Here to Read Part 3!

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Please comment if you have any questions!!

 

Website Review      tomato

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From: The Publisher's Guide to Understanding RSS

 

RSS is such an interesting technology.  It has truly spearheaded a complete mind shift in the way people design, look at, and interact with the internet.

When I first read an e-book in 2003 about this new RSS technology that was becoming more mainstream, I have to admit, it was a little fuzzy.  The only RSS readers available were software programs you had to download and install.  Only a few sites even published RSS feeds, and the few popular blogs that existed only had a handful of subscribers.  But even in my ignorance, I ran out to get a blog realizing at the time, that it was one of the fastest and cheapest ways to publish your own RSS feed.

Now look at where we are today!  Most sites that publish content on a regular basis have an RSS feed.  All blogs have one, or multiple feeds.  We have over a dozen very high quality web based RSS readers that keep getting better, and subscription options are more plentiful than ever.

Awareness of RSS is still growing, and it has really begun to pick up steam in the last 2 years.  Even for people that aren't very technically saavy... it's easier than ever to get them plugged in as an RSS subscriber through new easy to use tools.

 

Still Unclear About RSS?  Here are some resources and a video that will help: 

Great Video Explaining RSS:

 

If you are just getting started, I highly recommend the new version of bloglines, which can be found at: http://beta.bloglines.com  or Goolge Reader.  Both offer easy ways to subscribe to new feeds, and are realy easy to manage.  I particularly like Bloglines because it has a great folder organizing option, and automatically checks off articles you've already read.

 

 

Quick Steps to Getting Started as an RSS User/Reader/Subscriber

Really quick... if you are still unclear about how to sign up to an RSS feed, I'll make it really easy for you:

Step 1:  Make sure you have Firefox 3.0, or Internet Explorer 7 or 8 installed. 

Step 2: Navigate to a website you want to subscribe to.

Step 3: Find the Orange RSS Icon rss in the browser bar and click on it.  (some sites don't have an RSS feed)

 

RSS Tutorial

 

 

Step 4: Choose Your feed reader

 

rss 2.0

 

 

Step 5: Visit your RSS reader to make sure you subscribed (optional)

 

RSS is my friend

 

~ Homework~   Go sign up for an RSS reader and subscribe to 10 blogs or websites.  This will get you familiar with the RSS technology, and prepare you for what we are going to cover next.

 

 

Do You Publish An RSS Feed?  If You Have a Blog, Then The Answer Is YES!!

In this 2 post series, I want to review not only what it means to be an RSS user/reader/subscriber, but what it means to be an RSS publisher!  If you're reading this, I can safely assume that you're an ActiveRain member that has an account.  If that is true, then you have your very own RSS feed!  I want to show you how to use it to it's full potential.

 

*** This section will explain how to find your ActiveRain RSS Feed.  If you need help finding your feed on an outside blog, please comment and I will help you.  (Keep in mind, some blogs have multiple RSS feeds!)

 

First, let's find your RSS feed.  Navigate to your ActiveRain blog, and scroll down until you see the RSS chiclet rss chiclet in the right sidebar.  Or simply type in "rss" after your blog URL, like this:  http://activerain.com/blog/YourARusername/rss

This RSS feed is important, it's your lifeline to your readers.  One of your primary goals as a blogger is to get as many people as possible to subscribe to your feed.  The beautiful thing about RSS is that your content will be pushed to your subscribers.  You won't have to trust that people will come back to your blog every time they want to read your articles (which isn't likely to happen). 

Your Activerain RSS feed is a great tool, but it has it's shortcomings....

 

What is Feedburner, and Why Should You Care?

Feedburner is a Google owned company (as of recently), that is in the business of RSS delivery.  In a nutshell, they will take your plain old RSS feed, and will provide a number of services including:  more browser flexibility, more subscription options, subscriber statistics, RSS email delivery, and alot more...  Feedburner is your RSS feed on steroids.

If you are serious about getting RSS subscribers, giving your readers more flexibilty, viewing subsriber stats, and delivering your feed via email, then I HIGHLY suggest you sign up for feedburner.

 

Getting Your RSS Feed Set Up With Feedburner:

Step 1: Sign up for an account at Feedburner.com

Step 2: "Burn" your RSS feed.  (tell Feedburner to start managing your RSS feed)

 

Step 3: You're done.... wasn't that easy?  Now you simply need to promote your feed.

 

~Homework~  Find your RSS feed, and get signed up for Feedburner.  Then, make sure to subscribe to this blog so you can read the second part of this RSS Series.

 

======

Feedburner is an essential tool in any blogger's arsenal.  My post next week will cover advanced tactics to optimize feedburner.

Learn How to:

  • Set up Feedburner email subscription options.
  • Add an email subscription box to your ActiveRain blog.
  • Add social bookmarking options into your Feedburner feed.

 

Hope to see you there!

======

Please comment if you have any questions!!

 

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Real Estate - Other: Justin Smith - Blogging Coach {Blogging, SEO, SEM, SMO} (Real Estate Tomato)
Justin Smith - Blogging Coach {Blogging, SEO, SEM, SMO}
Castle Rock, CO
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Real Estate Tomato

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