Users explicit and implicit needs and your official and unofficial project list
Users explicit and implicit needs, your official and unofficial projects list
I am sure you have all heard of the phrase “Read between the lines “, “Don’t just listen to what I say, try to understand what I don’t say. “, In my marketing MBA course I have learned that a disgruntled customer whose feedback falls on deaf ears will eventually stop complaining and take his business elsewhere, also customers have stated explicit needs and un stated implicit needs. No one thought / asked for walkman, but the latent need existed, Sony’s foresight created the product Walkman and the changing lifestyle fuelled the demand for it, a market was born. Remember the only way to keep up with Future is to create it. The same applies to the conduct and role of the business analyst in any organisation
Companies go through phases, they are born , grow , mature , stabilize and decline ( unless they re-invent themselves )
In each phase the company faces new challenges and business analyst will need to prioritise these challenges for execution. Once prioritised he needs to prepare a business case and implement these projects. Some projects are high priority and the organisation has resources for them and they get implemented, some projects inspite of being useful, don’t get implemented because the company is still small in scale and investment in technology does not justify returns. Life goes on, company continues to grow , and the need which was not considered important due to small scale, now begins to grow important. The business analyst who were present at the time of original need moves on and is replaced with a new team , the new team is told a folk story on why the project was not implemented , they take it as given without questioning and don’t consider its implementation. Old users move on, new users come in , they continue to spend time doing a task that could have been automated and when they ask why it is not being automated they are given the same legendary reason. The reasons become Chinese whispers and no one is clear on why it has not been implemented and all continue to suffer
This is where a business analyst’s special skills comes in.
- When you join a new company maintain a log of issues you find with users.
- The best way to look for it is in calls that are logged with the help desk.
- Speak with the users and try to understand what thley spend most of their on.
- Record your observations , this will become your unofficial project list.
- Do not jump and try to implement all unofficial project in the beginning.
- Go with the flow and implement your official projects.
- As you get more confident and knowledgeable about the company culture , its processes, refine your unofficial list.
- Gain confidence of your users , find a user who is suffering the most.
- Speak with the users for a possibility of the solution and discusses the requirements and refine them. finalise them with the users.
- Check with all involved in implementation tha feasibility of implementation.
- Once you are sure users need it desperately (i.e. there is business case) and there are resources able and available for implementation, speak with the management and add it to project list and implement it.
- Trust me this will be one project that you will find eager users to help you out , there will be no reluctant users. It will be a WOW project.
A well implemented project will increase users confidence in IT and create a positive energy among users.
